About Us:


Absolute Today is a leading strategic marketing services provider helping clients achieve increases in revenue, profit, market share and customer loyalty objective though various unique and cutting edge marketing strategies and systems.

Incorporated in 2007, Absolute Today has offices across the United States and is known for their ability to provide clients solutions to their marketing woes. From Bluetooth broadcasting, custom lead generation, opt-in email marketing, voice broadcasting, web development, search engine optimization, to online classified ad marketing and data-mining, as well as full service boutique telemarketing, Absolute Today has helped companies enter new markets, increase revenue in existing markets, and deliver their products and services more efficiently across various mediums.

Marketing is vast and ever changing. As such, every successful initiative must be dynamic, adaptable and forward thinking to keep the creative fresh, the message clear, and the audience interested. Thus, Absolute Today blends together and constantly monitors and optimizes each marketing initiative to ensure that our clients yield the desired return on their investment.


Michael Hurley, Chief Executive Officer

After pursuing a degree in Finance from the University of Northern Iowa Mike evolved into a serial entrepreneur and spent the last 15 years perfecting numerous successful business models and online marketing strategies for his own online empire. Then in 2007, while discussing recent success stories with his long time friend and joint venture partner Jered Noonan, they envisioned a marketing company that would allow them to utilize their years of experience and accomplishment to help small and medium sized organizations profit from the strategies that they have developed and used for years with great success.

Much of Mike's free time is spent with his wife and three children. They enjoy many outdoor activities together including fishing, traveling and remodeling their Victorian home.



Jered Noonan, Chief Operating Officer

Jered graduated from Loras College, in Dubuque, IA with majors in Political Science and International Studies. In the business world, he cut his teeth in telemarketing and later shifted into the realm of marketing and business consulting, where he provided leading-edge information and assistance to small and medium sized organizations in both the private and public sectors, non-profits, educational systems and government agencies. Jered was able to assist these organizations in the areas of lead generation and creation, market analysis, market growth strategies, problem solving, process control, public relations, and strategic planning. By partnering, Jered and Mike have the necessary strengths to provide unique and cost effective marketing opportunities to nearly all industries.

Jered's spare time is consumed by his two rambunctious children, volunteering with various community and political organizations and absorbing as much live music as he can.


Bennett Noonan, Chief Technology Officer

Bennett Noonan is a recent graduate from the University of Iowa with a Bachelor's Degree in Political Science. His technical know-how stems from his years of programming and coding experience in his early formative years. After years of programming and customer service, Bennett took a turn toward politics and worked on various campaigns on all levels. In working with people as a customer service representative and as an elected official, and heading campaigns from search engine optimization to state house representative, Bennett has shown the commitment and dedication necessary for high impact, full contact business and public relations.

In his free time, Bennett is active in several non-profit organizations and other service groups in and around the Iowa City area. He also enjoys various musical activities including writing and playing his own music.



Tricia Hurley - Account Executive
Tricia has been with us from the very beginning.  Tricia develops proposals and various marketing strategies for a variety of clients, based on knowledge of best practices, assessment of client needs, and analysis of previous campaign performance.  In her spare time she enjoys her Iowa Hawkeyes and Dallas Cowboys football. Go Hawks!

Will Licht - Account Executive
Will consults with clients to develop a marketing strategy and multi-channel marketing program that not only fits within client's budget but reaches the appropriate targeted audience. In his spare time, Will is a very accomplished Texas Hold 'em Poker and champion billiards player.  If you see him at a table, don't say we didn't warn you! 

William O'Donnell - Research and Development
Bill is our wild card.  He helps us identify, acquire and develop new services to bring to the masses.  Bill has a truly unique knack for being able to see what services our client will want and need in the future and helps develop those services to make them affordable. 

Brynne Hartvigsen - Administrative Executive
Brynne not only manages the day to day operations of the office but also makes sure that things are on schedule and running right. In her spare time she enjoys traveling and spending time with her family.

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